As a result, this writing style caused a lot of controversy and was banned in many schools. These pictures made the writing very difficult to read. The girls would also write in big, round characters and they added little pictures to their writing, such as hearts, stars, emoticon faces, and letters of the Latin alphabet. These pencils produced very fine lines, as opposed to traditional Japanese writing that varied in thickness and was vertical. Many teenage girls participated in this style the handwriting was made by writing laterally, often while using mechanical pencils. In the 1970s, the popularity of the kawaii aesthetic inspired a style of writing. Forms of kawaii and its derivatives kawaisō and kawairashii (with the suffix -rashii '-like, -ly') are used in modern dialects to mean 'embarrassing/embarrassed, shameful/ashamed' or 'good, nice, fine, excellent, superb, splendid, admirable' in addition to the standard meanings of 'adorable' and 'pitiable.' However, the earlier meaning survives into the modern Standard Japanese adjectival noun かわいそう kawaisō (often written with ateji as 可哀相 or 可哀想) 'piteous, pitiable, arousing compassion, poor, sad, sorry' (etymologically from 顔映様 'face / projecting, reflecting, or transmitting light, flushing, blushing / seeming, appearance'). During the Shogunate period under the ideology of neo-Confucianism, women came to be included under the term kawaii as the perception of women being animalistic was replaced with the conception of women as docile. The original definition of kawaii came from Lady Murasaki's 11th century novel The Tale of Genji, where it referred to pitiable qualities. The soft bag and teddy bear that she carries are part of kawaii. Kogal girl, identified by her shortened skirt. The kanji in the ateji literally translates to 'able to love/be loved, can/may love, lovable.' It is commonly written in hiragana, かわいい, but the ateji, 可愛い, has also been used. Over time, the meaning changed into the modern meaning of 'cute' or 'shine', and the pronunciation changed to かわゆい kawayui and then to the modern かわいい kawaii. The second morpheme is cognate with -bayu in mabayui (眩い, 目映い, or 目映ゆい) 'dazzling, glaring, blinding, too bright dazzlingly beautiful' ( ma- is from 目 me 'eye') and -hayu in omohayui (面映い or 面映ゆい) 'embarrassed/embarrassing, awkward, feeling self-conscious/making one feel self-conscious' ( omo- is from 面 omo, an archaic word for 'face, looks, features surface image, semblance, vestige'). The word kawaii originally derives from the phrase 顔映し kao hayushi, which literally means '(one's) face (is) aglow,' commonly used to refer to flushing or blushing of the face.

Kawaii pastel makeup